3 Ways to Hook Your Reader Right Away The most important things you’ll ever write today are the headline and the opening line of your email, marketing collateral or feature. T...
Are you yelling at your reader? You probably don’t mean to, but that’s what you’re doing when you spray your copy with an egregious number of exclamation points. And by ...
I hope I'm not bothering you. This won't take a minute. Please just read this and then I'll go away. And if you wouldn't mind answering me -- whenever you get the chance is fine! -...
You can do better than this bland, dull modifier Of all the useless modifiers, “great” is one of the most useless. It just lies there, squatting on a perfectly good noun, cl...