“Write what you know.” It may be the oldest and the best piece of advice ever given to writers; you’ve probably been hearing it since your first high school English teacher a...
We’ve talked a little about what brand storytelling is. Now what? How do you start writing your story?First, cast your customer as the hero.You might think you should be the hero...
Photo by Ian Schneider on Unsplash Brand storytelling – it’s a thing now. A very big thing. Everyone says storytelling is the best way to sell your product or service bec...