Is it time to put your writing on a diet? Has it grown all puffy and bloated – larded up with excessive verbiage weighing down your message? It’s such a shame your writing i...
You have 5 seconds to sum up your business or product before your listener walks away or clicks off. Go. Yes, it’s time to write your tagline – a slogan that says what yo...
Are you yelling at your customers? You probably don’t mean to, but that’s what you’re doing when you spray your copy with an egregious number of exclamation points. And by...
“People do not buy from clowns.”— Advertising pioneer Claude Hopkins (1923) Are you using humor effectively in your marketing, or are you just clowning around? Here’s...