Join me for tips, tricks and expert advice on content that works for you. I'll bring you insights from leading experts on communication, and I'd love to hear your ideas as well. Do...
3 Ways to Hook Your Reader Right Away The most important things you’ll ever write today are the headline and the opening line of your email, marketing collateral or feature. T...
You have 5 seconds to sum up your business or product before your listener walks away or clicks off. Go. Yes, it’s time to write your tagline – a slogan that says what yo...
Are you yelling at your reader? You probably don’t mean to, but that’s what you’re doing when you spray your copy with an egregious number of exclamation points. And by â€...
I hope I'm not bothering you. This won't take a minute. Please just read this and then I'll go away. And if you wouldn't mind answering me -- whenever you get the chance is fine! -...