You have 5 seconds to sum up your business or product before your listener walks away or clicks off. Go. Yes, it’s time to write your tagline – a slogan that says what yo...
Are you yelling at your reader? You probably don’t mean to, but that’s what you’re doing when you spray your copy with an egregious number of exclamation points. And by ...
You Can Say It Again, But Be Careful Many things are worth repeating: winning a contest, savoring a delicious dessert, dating someone you like. Other things, not so much: los...
Rules are rules, except when they’re not. Especially when it comes to English grammar. Many of the “rules” we grew up learning are not rules at all. Yes, you may end a sen...