You know that active, dramatic words are always your best choice for getting your reader’s attention, but in the rush of a deadline, it’s easy to fall back into ordinary expressions.
So here are 50 ways to capture their eye – and their money – with calls to action that send an essential message of discovery, exclusivity, newness, urgency or value:
Discovery
- Breakthrough
- Immersion
- Explore
- Experience
- Learn
- Share
- Master class
- Intensive
- Adventure
- Meet the designer
Exclusivity
- By invitation only
- You’re invited
- VIP event
- Special offer
- All-access
- Backstage pass
- Be our guest
- Just for you
- Custom creations
- Private sale
Newness
- Never-before seen
- Leading edge
- Newly designed
- Revolutionary
- Groundbreaking
- All-new
- Brand-new
- Break the mold
- Cutting edge
- Just in
Urgency
- Today only
- Limited time
- Last chance
- Closing offer
- Quantities limited
- Arrive early
- Act now
- Don’t miss out
- Starts now!
- Going fast
Value
- Time-saving
- Money-savings
- Best buy
- Unmatched savings
- Lowest prices
- Savings of the season
- Free consultation
- Bonus buy
- Penny saver
- Big deals