50 Ways to Wake Your Reader

You know that active, dramatic words are always your best choice for getting your reader’s attention, but in the rush of a deadline, it’s easy to fall back into ordinary expressions.

So here are 50 ways to capture their eye – and their money – with calls to action that send an essential message of discovery, exclusivity, newness, urgency or value:

Discovery

1. Breakthrough
2. Immersion
3. Explore
4. Experience
5. Learn
6. Share
7. Master class
8. Intensive
9. Adventure
10. Meet the designer

Exclusivity

1. By invitation only
2. You’re invited
3. VIP event
4. Special offer
5. All-access
6. Backstage pass
7. Be our guest
8. Just for you
9. Custom creations
10. Private sale

Newness

1. Never-before seen
2. Leading edge
3. Newly designed
4. Revolutionary
5. Groundbreaking
6. All-new
7. Brand-new
8. Break the mold
9. Cutting edge
10. Just in

Urgency

1. Today only
2. Limited time
3. Last chance
4. Closing offer
5. Quantities limited
6. Arrive early
7. Act now
8. Don’t miss out
9. Starts now!
10. Going fast

Value

1. Time-saving
2. Money-savings
3. Best buy
4. Unmatched savings
5. Lowest prices
6. Savings of the season
7. Free consultation
8. Bonus buy
9. Penny saver
10. Big deals