• Get Your Story Straight

25 Words That Work

How many ways can you say the same thing? Turns out, more than you think – if you put your mind to it.

You know a sense of urgency drives traffic to your event or offer, and your copy should emphasize what’s new or innovative. A sense of exclusivity will catch customers’ attention, and it’s hard to resist an  immersive experience or one that offers new knowledge or skill. But how many times can you say those things?

Next time you’re stumped for a new way to say the same thing, try one of these 25 words that work:


  • Today only
  • Limited time
  • Last chance
  • Closing offer
  • Quantities limited
  • Arrive early

Newness and Innovation

  • Unveiling
  • Latest styles
  • Season preview
  • Pre-season reveal
  • Just in
  • Never-before seen
  • Latest innovation


  • By invitation only
  • You’re invited
  • VIP event
  • Special offer
  • Meet the designer/creator
  • Be our guest


  • Discover
  • Explore
  • Experience
  • Learn
  • Share
  • Master class